Givaudan, the industry-leading perfumery house, has created a unique tool to help individuals select their perfect fragrance. Now available for free download from Apple App Store, iPerfumer is the first mobile perfume recommendation tool. It provides
fragrance recommendations to help make informed choices, either for yourself, or
when buying gifts for others. 

I downloaded the app to see if it was intuitive enough to identify the types of fragrances I like. You start by filling out a profile, based on scents you like.  For instance, citrus, floral, chypre, etc.  If you're not sure of a classification, a more information option is available.  In my experience, however, every time I checked for more information, my previous choices were erased and I had to start over. Next, you are asked to fill in and rate fragrances you already own. Recommendations are made based on the ratings you enter. New launches are also listed.

I think that this app has great potential–especially for people that enjoy learning more about fragrances. It would be nice if the functionality included purchase options–or even the ability to type in your zip code to find your selections locally. The Givaudan iPerfumer app is available for free download from Apple App Store.

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