Clinique’s Dramatically Different Moisturizing Lotion is an iconic product; used and loved by millions every day. And now it’s been updated to reflect new advances in skincare technology. Read on for more…
As someone who’s worked in cosmetics, I can tell you that Dramatically Different Moisturizing Lotion (or DDML as we used to call it) is a moisturizer that people love. So for Clinique to even consider changing the formula, I can’t even imagine the myriad of meetings and discussions that had to have taken place. But it’s for the better. Times change, research changes and according to the guiding dermatologists for Clinique, people’s skin has changed since 1968 when DDML was launched.
Things like our environment, climate change, the way we eat and stress have all contributed to problematic skin. So using new technology and new ingredients, Dramatically Different Moisturizing Lotion + was born. In addition to a blend of extracts that help strengthen the skin’s barrier, new ingredients in this formula include Hyaluronic Acid, which helps improve hydration, Glycerin, which helps the skin attract moisture and Urea, which mimics the skin’s own natural moisturizing factor. So you get improved barrier strength (good) and more moisturizing power (great)!
I’ve been using the new Dramatically Different Moisturizing Lotion + and can reassure you that Clinique didn’t completely turn DDML+ upside down. You still will see the same yellow lotion, feel the same silky texture, not smell any fragrance and get that same square bottle! Only now it works better. It means alot to me that Clinique is changing with the times and research and improving their products.