Foundation is one of our beauty essentials…it’s rare that you don’t use it on the daily. So I’m always on the lookout to share the latest. IT Cosmetics Bye Bye Lines™ Foundation was released as part of their Fall launches, and it’s one you need to know about!

IT Cosmetics specializes in skin care, so as you would expect, Bye Bye Lines™ Foundation was developed with anti-aging technology. This foundation doesn’t settle into fine lines and wrinkles, and actually gives a beautiful luminous finish. You can build the foundations’ coverage from sheer to medium to full, if needed, without it looking like you’ve caked it on. I love the fact that there are anti-aging peptides, caviar extract and hydrolyzed collagen, plus hyaluronic acid, argan oil and babassu oil to restore moisture. I think dry skin types will love Bye Bye Lines™ Foundation the most, because it’s so hydrating. Unlike other IT Cosmetics foundations, there is no SPF in the formula.

In addition to all of that, Bye Bye Lines™ Foundation is available in 7 shades, including Fair, Light, Medium, Medium Tan, Rich and Deep. I wear the Medium, as I do in most IT Cosmetics foundations, and find it to be a good match. This foundation wears all day for me without touchups, and I haven’t experienced any oxidation with use. Overall, it’s a nice foundation, feels good, no settling into fine lines and I’ve been using it every day without needing a primer.

You can find IT Cosmetics Bye Bye Lines™ Foundation in ULTA and itcosmetics.com. If you’re ready to try a new foundation, put this one on your list!

Disclosure: Press samples have been provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post, which means a small commission is earned when you purchase through the links.
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