Lancôme has introduced a new mascara–Définicils Precious Cells High Definition Amplifying Mascara–and it’s quickly found it’s way into my everyday rotation.  Lancôme is known for their mascara, so to say this one is my favorite of all the formulas, is a pretty big statement.  So what makes Définicils Precious Cells stand out? In three words: ingredients, technology and formula.

First, let’s talk about the ingredients.  Three of the ingredients in this mascara would be equally at home in a skincare product. Oh, wait a minute…they are!  Lancôme’s Absolue Precious Cells also contains one of the plant extracts in Precious Cells Mascara.  A Swiss apple extract that contains peptides, sugars and lipids–to help condition and restore your lashes.  Madecassoside helps strengthen and thicken lashes. And Arginine helps condition lashes.

The technology is impressive, too.  The formula was developed after studying a link between lash structure and the cells within lash follicles.   Définicils Precious Cells has a creamy formula that glides on without clumping or getting goopy.  It’s easy to remove, which is important to me.  And the unique brush defines lashes and helps create a fuller, false-eyelashes look.  I love it!

Lancôme Définicils Precious Cells High Definition Amplifying Mascara retails at $29 and is available now exclusively at  It will be available in August at all other Lancôme retailers.

To help celebrate this new mascara, Lancôme is sponsoring a giveaway!


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