It Cosmetics has worked with leading plastic surgeons in Brazil (where more plastic surgeries are done than anywhere else!) to develop Bye Bye Lid Lines, an eyeshadow primer with anti-aging benefits.  If you’ve had problems in the past with eyeshadow creasing, read on.

Using makeup primers has always been a part of my makeup routine., whether on eyelids, lashes or the face.  There are several reasons that I like this one.  First, the formula contains high concentrations of Vitamins A, C, E and K –proven ingredients to help ward off discoloration and fight free-radicals.  The formula also contains hydrolyzed collagen to help smooth out fine lines on the eyelid.

In my use of Bye Bye Lid Lines, I find that it keeps my eyeshadow in place all day long–without creasing.  It’s easy to apply–just apply a thin coat to clean, dry eyelids using the wand; I use my ring finger to blend.  Wait about 30 seconds and then apply eyeshadow.  I am really hooked on this product and have been using it daily.

Bye Bye Lid Lines retails at $24 and is available at, and in Beauty360 stores.


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