Sweet, charming and beloved by fans around the world, Hello Kitty is bringing her playful spirit to a chic new beauty line presented exclusively at Sephora. I made the trip to my local Sephora recently and here is the 411 on the new Hello Kitty Beauty Collection.

The Hello Kitty Beauty collection is an ambitious undertaking, composed of six different product categories:

  • Hello Kitty Beauty for Lips
  • Hello Kitty Beauty for Eyes
  • Hello Kitty Beauty for Face
  • Hello Kitty Beauty for Nails
  • Hello Kitty Accessories
  • Hello Kitty Fragrance

As you would expect, the packaging is adorable, with my favorite pieces being the eyeshadow palettes.  I was impressed with the pigmentation–these shadows are very wearable, not just “play” makeup.  The signature piece of the collection is the Bling Compact Mirror ($49), made in the iconic Hello Kitty shape, adorned with crystals.  Love it!

The Hello Kitty Fragrance bottle, with it’s pink atomizer would look perfect in a boudoir.  I can see this entire collection being a huge hit for “Kitties” of all ages!

The Hello Kitty Beauty Collection is available exclusively at Sephora stores and Sephora.com .


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