The love affair with orange shows no sign of stopping at Estée Lauder.  Introducing new Limited Edition Pure Color Orange Crush Collection, inspired by the bold orange eye look that Estée Lauder Creative Director Tom Pecheux created for the Derek Lam Spring 2011 runway show during Fashion Week.

Tom Pecheux created a bold, architectural makeup look to complement the 1960’s California inspired collection. Strong orange eyes were the focus of the look. To bring the trend from the runway to real life, Pecheux worked with Estée Lauder to create the three product Pure Color Orange Crush collection.

According to Pecheux, Pure Color Orange Crush is a collection of three must-have products to mimic the bold color of the Spring season in wearable, every day formulas.  “Orange eyeshadow is a bold trend and not everyone feels comfortable with a bright eye, so I translated the shade into a lip gloss so women who love the look can wear it in their own way. I am known for making women look beautiful, sensual and sexy and I want them to feel comfortable in what they wear.”

The Estée Lauder Pure Color Orange Crush Collection includes:

Pure Color EyeShadow in Orange Crush:   $20.00
Pure Color EyeShadow in Sugar Biscuit:  $20.00
Pure Color Gloss in Orange Crush:  $20.00

The Estée Lauder Pure Color Orange Crush Collection is available for a limited time in limited quantities, beginning April 2011, exclusively at Bergdorf Goodman in New York City, Saks Fifth Avenue in Beverly Hills and at

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