Last year, Bobbi Brown introduced the Pretty Powerful campaign, with a strong message that as women, we are all beautiful. There is no definition of “pretty”; that with the right makeup we can all feel good about ourselves, which is Pretty Powerful.  It was a welcome and empowering message.  And now, it’s time for Pretty Powerful 2.0! Read on for more…

The new Bobbi Brown Pretty Powerful 2.0 campaign builds on last year’s theme, which featured 20 women.  This month, 30 women have been selected to represent Pretty Powerful 2.0, including WNBA player Alana Beard, model Jenny Shimuzu and news anchor Mary Alice Williams. Bobbi Brown Cosmetics has captured their before/after photos, videos, testimonials, face charts, and application tips as the centerpiece content of the campaign.

In addition, Bobbi Brown will launch a contest called the Tour of America, encouraging women to upload their photos to be the face of their state.  Those with the most votes and “likes” will be moved up to the top of the list.  In mid-November, the person with the most votes will be the face of their state. All 50 states will be represented. Then, Bobbi will choose a winner to fly to New York for a Bobbi Brown Master Class.

You can see the Bobbi Brown Pretty Powerful 2.0 campaign and submit your entry into the Tour of America contest by going to


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