It’s hard for me to imagine that Giorgio Armani Beauty could formulate a better foundation than my favorite Luminous Silk, but with new Designer Lift Foundation, that dream has become a reality.  Read on for more…

Giorgio Armani Beauty Designer Lift Foundation is a firming and smoothing foundation that drapes the skin in a “cosmetic textile” and illuminates the complexion as if lit from within.

Designer Lift Foundation has a rejuvenating effect on skins of all ages, thanks to a formula rich in active ingredients that make this sound more like a skin care product than a foundation.  That’s important because well-hydrated skin is always more luminous. Optical fillers and pearlizers blur skin imperfections and enhance radiance. I also love the fact that the formula includes SPF 20.

But enough about the details…the real test is how a foundation looks and feels once it’s on.  I’ve been lucky to be able to preview Designer Lift Foundation (in shade 5.5) and I can tell you that for me, this foundation lives up to the high expectations I have for an Armani foundation.  Designer Lift wears like a second skin and yes, my skin looks seriously amazing when I wear it. The most important aspect to me is the fact that I don’t feel like I’m wearing a “face” because the formula is breatheable. Me only better? Yes, please!  Better than my beloved Luminous Silk?  Believe it!

Tim Quinn, Giorgio Armani Beauty’s Celebrity Makeup Artist, sums it up best: “Designer Lift Foundation gives a gorgeous matte finish with the veil-like illusion of our signature Armani glow.  The microlifting elements provide a new level of confidence with tighter, firmer, lifted skin for up to 12 hours.  Apply with the designer lifting foundation brush for a seamless finish.”

Giorgio Armani Beauty Designer Lift Foundation comes in 10 shades and has a suggested retail price of $65. It will be available this month at Armani Fifth Avenue and select fine department stores, including Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Barneys. You will also be able to find it online at




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