Estée Lauder and Creative Makeup Director, Tom Pecheux is building on the success of the Fall Modern Mercury Collection with the introduction of the Pure Color Cyber Eyes Collection; a color makeup trend that boldly paints the eyes in graphic pigments. Read on for more…

The new Pure Color Cyber Eyes Collection features eyeshadows in richly pigmented shades that are visually stunning, with a futuristic, hyper-metallic finish.  There are also eye pencils that dazzle and define eyes in striking hues and mascaras that create major drama with their vibrant colors.

What makes the eyeshadows in this collection different is the exclusive “tribrid” technology that changes the way makeup can be worn, wet or dry. It’s an all-in-one liquid, powder and gel that creates a texture for an eyeshadow that smooths on like molten metal for an extreme sheen.

“A lot of drama on the eyes creates sensuality, a sexiness. Smokey eyes are sexy and playful and I wanted to give women different ways to wear the look, anytime.” Tom Pecheux, Creative Makeup Director, Estée Lauder.

The Estée Lauder Pure Color Cyber Eyes Collection includes:

Pure Color Gelée Powder EyeShadows in shades:  Cyber Copper, Cyber Pink, Cyber Lilac, Cyber Silver, Cyber Green and Cyber Teal, $24.

Pure Color Intense Kajal EyeLiner in shades: Blackened Black, Blackened Cocoa, Blackened Plum, Blackened Sapphire, Blackened Olive (limited edition) and Electric Teal (limited edition), $20.

Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Teal, Extreme Violet and Extreme Copper, $23.50.

I’ve taken this collection for a test drive and I love it.  The eyeshadow–where do I start?  Think the Walt Disney Concert Hall meets eyeshadow.  The surface of the Pure Color Gelée Powder EyeShadow tablet is wavy and almost too pretty to use. I got the best results when applying with my MAC 239 brush; the stiffness of that brush really picked up and laid down the color most efficiently.

The photo above shows Cyber Lilac eyeshadow all over lids with Cyber Pink as highlighter; Pure Color Intense Kajal Eyeliner in Blackened Plum and Sumptuous Extreme Mascara in Black. The color payoff and iridescent finish is amazing; almost a cross between an eyeshadow and a pigment.  Gorgeous wet or dry, my favorite colors are Cyber Lilac and Cyber Silver.  I selfishly wish there was a Cyber Midnight in this collection, as I think it would have been sensational.

The Pure Color Intense Kajal EyeLiner offers intense color, perfect for creating an unforgettable eye.  The eyeliner is very long-wearing and even though it’s not waterproof, it has great staying power on the waterline.  And I’m a huge fan of Estée Lauder Sumptuous Extreme Lash Multiplying Volume Mascara. These shades add a sophisticated and big impact finish to your eyes.

The Estée Lauder Pure Color Cyber Eyes Collection is available for a limited time at all Estée Lauder counters nationwide and online at Don’t miss this one!



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