Estée Lauder has introduced a new creme eyeshadow product called Pure Color Stay-on Shadow Paints. These shadows made their first appearance at the Derek Lam Spring 2013 runway show. I’ve been dying to get them in my hands and try them. Read on for more…

It’s tempting to think that if you’ve seen one creme eyeshadow you’ve seen them all, but Pure Color Stay-on Shadow Paints offer some differences. The first time I felt this eyeshadow, I noticed the mousse texture; light and soft. So light, that I doubted I would get good wear, but that was not the case at all.

The technology used in creating Pure Color Stay-on Shadow Paints is called True Vision™ Technology. Basically it’s a hybrid of pigment-like intensity with a light-reflecting quality. These shadows offer great color payoff and easy blendability in a long wear formula.


I tried several shades alone and together and didn’t experience creasing (used with or without an eye shadow primer) or color fading. Once the shadow is on, it’s on and not going anywhere. To apply, you can use your fingers or a concealer brush works well, too. Removal is best with a liquid eye makeup remover (I prefer oil-based). The colors swatched above are (from left to right) Extreme Emerald, Neon Fuchsia, Chained and Halo. To get the depth of color in the swatch took building of several layers; the effect is really quite sheer and transparent otherwise.

Estée Lauder Pure Color Stay-on Shadow Paints come in 9 shades and retail at $24 each. You can find them at Estée Lauder counters, and Esté If you like the portability, versatility and texture of a long wear creme eyeshadow, give these a try!


Disclosure:  Press samples have been provided by the brand/PR for editorial consideration, product testing and review. Affiliate links have been used in the post, which means a small commission is earned. This helps to support and maintain
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