A bit of beauty news to pass along. AVEENO® is introducing “The Beauty of Nature,” a series of video narratives celebrating ingredients found in nature and their potential to help enhance one’s natural beauty. The videos are narrated by Brand Ambassador Jennifer Aniston and they highlight the journey of the AVEENO® Brand’s first ACTIVE NATURALS® ingredient: oat.
I like the approach that AVEENO® is taking, in terms of educating consumers about how the ingredients that are in their products are chosen, grown and used. It creates awareness and authenticity with consumers–and that’s always a good thing. AVEENO® Brand Ambassador Jennifer Aniston sums it up this way:
“I’ve used AVEENO® Daily Moisturizing Lotion since I was in my 20s but working on this project and learning everything that goes into their skincare products – how they are conscious of the ingredients chosen, how they’re grown, how they’re formulated – has given me a whole new appreciation for the Brand. I realize that what makes all the difference is actually the story behind the products so it’s great to be able to help share that story.”
Check out the video here:
Disclosure: Although I am a Brand Ambassador for AVEENO, I was not compensated for this post. The opinions are strictly my own.