M·A·C will be releasing a capsule collection with Lorde next week. The M·A·C Lorde Collection will feature two products: a Pure Heroine Lipstick and Penultimate Eyeliner in RapidBlack. With Lorde, less is more. The products she chose for this collection are the makeup products most important to her.
The M·A·C Lorde Collection includes:
Pure Heroine Lipstick – a deep plum Amplified shade, $16
Penultimate Eyeliner in RapidBlack, $19.50
What I like about this collection is that Lorde kept it real. Instead of a large collection (which I’m sure she could have had if she’d wanted), she edited the size of the collection to the products that spoke to her. That kind of authenticity is what keeps her legions of fans so loyal. I love the Amplified formula of the Pure Heroine Lipstick; creamy and long-lasting, there is enough brightness to the shade that makes it a nice alternative to a red lip.
The M·A·C Lorde Collection will be available on June 5, 2014 (and through July 3rd) at M·A·C Times Square, M·A·C Fifth and online at maccosmetics.com. Will you be picking this up?