Play! by Sephora beauty box

When Sephora announced they would be starting Play! by Sephora, their own version of a subscription beauty box, I couldn’t wait. Finally, a beauty box for makeup addicts from the mother ship! I immediately signed up.

I was a little bummed to learn that the Play! by Sephora boxes would roll out in phases. The email eventually came that I would be getting my first box. My first Play! by Sephora box came in April, and to be honest, I was a little disappointed because I had already tried everything. So I withheld judgement. I recently received the May box, and that one featured all new-to-me products.

The May box contained 6 products:

  • Atelier Cologne Orange Sanguine Cologne
  • Bite Beauty Amuse Bouche Lipstick in Kimchi
  • Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask
  • Korres Wild Rose Sleeping Facial
  • Origins Maskimizer skin-optimizing mask primer (plus 2 sample masks)
  • Tarte tarteist™ Lip Crayon in Latergram (matte finish)

The May Play! by Sephora box is a nice assortment of beauty, skin, hair and fragrance. I was excited to try the Bite Beauty Lipstick…every time I go into Sephora, the display is usually sold out. Kimchi is a bright pink shade that’s perfect for summer. The tarteist™ Lip Crayon is really matte. Although I liked the Latergram shade, which is a mauve-almost brown shade, I found the matte formula in this pencil really drying. I love the Orange Sanguine Cologne and the Briogeo hair mask. The Korres Wild Rose Sleeping Facial is a very nice moisturizer, but with quite a bit of fragrance. I haven’t had a chance to try the Origins Maskimizer yet. It all comes in an adorable beauty bag.

Overall, I think the Play! by Sephora box is well worth the $10 investment. Sure, there will be boxes that are good, some not so much, but for a relatively small price point, I’m OK with it. There is “value-added” aspect; there is a A PLAY! BOOK, which shows you how to use everything in the box, along with a PLAY! PASS, good for an in-store tutorial (and get 50 bonus Beauty Insider points with any in-store purchase while you’re there). To get on the wait list, or for more information, head to

Do you love subscription beauty boxes? What are your favorites? Let me know in the comments!


Disclosure: Affiliate links have been used in the post; see Disclosure Policy for additional information.
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