IT Cosmetics Superhero Eyeshadow Palette

IT Cosmetics has a new product to put on your radar…the Superhero™ Eye Transforming Anti-Aging Super Palette! This Palette has everything you need for the ultimate in versatility; shades that are universally flattering plus Superhero-pigmentation!

I have to admit that it’s hard for me to resist a neutral palette. I’m just drawn to them. Maybe because the neutral shades make my blue eyes pop. The Superhero Eye Transforming Palette ($42) has 12 neutral shades that work for all skintones. The Superhero Eye Foundation Eyeshadows are the three large tablets across the top, in shades Confidence, Pow and Magical. These shades are your base shadows that are applied from lids up to the brow bone; they color correct and smooth lids for the perfect prep.

Starting from the left, the first 3 eyeshadows across the bottom are the Superhero Nudes (Limitless, Powerful, Aura). Next are the Superhero Neutrals (Unstoppable, Superstar and Fearless–these shades are pretty as a contour crease shade). The final three colors (far right) are the Superhero Liners (Bold, Daring and Superhero). The liner shades are super-pigmented and can be used wet or dry.

IT Cosmetics Superhero Eye Transforming Super Palette

The Superhero Eye Transforming Palette comes with a tip sheet that shows you how to transform your eyes into a natural, classic or smokey eye look. The steps are easy to follow and are illustrated for perfect results. The formula in this eyeshadow palette is worth noting; velvety soft, richly pigmented, blendable, long-wearing and anti-aging. The shadows go on super smoothly and I didn’t have any creasing. I wouldn’t say the finish is shimmery; I would call it a satin-lustre.

The limited-edition IT Cosmetics Superhero Eye Transforming Palette ($42) is available now at and will be available on in August, and in ULTA Beauty stores in September. This is a beautiful transitional palette that I would highly recommend!


Disclosure:  A press sample was provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post.


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