Urban Decay is going boldly into the liquid lipstick market with the release of the Vice Liquid Lipstick Collection. In 30 pigmented shades and two finishes (Comfort Matte and Metallized), you’re sure to find a shade to call your own!


I’ve been a huge fan of all the Urban Decay lipstick formulas, so when I opened the box containing this release, I was excited to dive in. With so many liquid lipsticks out now, it’s hard to differentiate between which ones to buy. Knowing Urban Decay’s fascination with pigmented colors and long wear, I knew the Vice Liquid Lipsticks would be worthy. What I like about this collection is that they’ve taken the Vice Lipstick formula and created a liquid, waterproof version. So if you love a favorite shade like Backtalk, you now can choose between a traditional lipstick or the liquid formula.


Of the 30 shades available in the Vice Liquid Lipstick Collection. I previewed 25 and broke those down into four categories: Pinks, Berries, Reds and Miscellaneous/Deep shades.


  • Pinks: Backtalk, Brat, Naked, Rapture, Trivial [all Comfort Matte]
  • Berries: Big Bang (M), Crank, Firebird, Mad (M), Menace, Pandemonium, Twitch, ZZ [M=Metallized; all others Comfort Matte]
  • Reds: Crimson, Flame (M), Tilt, Trap Queen (M), Tryst, 714
  • Misc/Deeps: Amulet, Blackmail, Conspiracy (M), Disturbed, Studded (M), 1993

What I found as I worked through many of the Vice Liquid Lipstick shades is that the wear time can vary somewhat depending on the depth of color; I was able to get an average of 6 hours, which I consider decent. The pigmentation is great, as you’d expect from Urban Decay. The clear tube is not only pretty, it’s practical, as you can see the true color of the shade. With nude lipstick shades having a moment now, you can’t beat the beautiful pink-nudes in this collection (see above).

I like the Comfort Matte formula and found it comfortable to wear and not drying. The metallized shades were (for me), a little more difficult to work with. I had the hardest time with Flame. The formula contains micro-glitter, which travelled all around the mouth area, and even after removal, I could see traces. I didn’t have this issue with other Metallics, like Trap Door or Trivial. As far as removal, this is a true waterproof formula. If you like to work out with your lipstick on or need a waterproof formula, the Vice Liquid Lipsticks won’t disappoint. For removal, use a waterproof-makeup remover…this formula isn’t going anywhere without it!

The Urban Decay Vice Liquid Lipstick Collection ($18 each) is available at Sephora, Ulta Beauty, and select Macy’s, and at urbandecay.com. What is your favorite liquid lipstick?


Disclosure:  Press samples were provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post, which means a small commission is earned when you purchase through the site.
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