I have always been super picky about foundation, and I don’t think I’m alone. Finding just the right formula, coverage, shade….it can be difficult. IT Cosmetics makes some of the most beloved foundations on the market, and they’ve just introduced Confidence in a Compact™, and it’s won my heart!

Confidence in a Compact™ has everything I’m looking for in a foundation. First, it feels amazing on. That’s because there are skin-loving ingredients in the formula, making it feel more like a serum than makeup. IT Cosmetics has found a way to make a foundation with the skincare benefits of Confidence in a Cream™ Moisturizer, plus SPF 50+ UVA/UVB broad-spectrum, plus full-coverage. While all age ranges can use this foundation, if you’ve got mature skin, you’ll especially love it.

Confidence in a Compact™ comes in seven shades: fair, light, medium, medium tan, tan, rich and deep. Although I’ve worn a light-medium or medium in other IT Cosmetics foundations, in this one, the Medium is perfect. You can build to full coverage, if needed and it does a good job of covering up my melasma. It’s long wearing and feels comfortable all day. I didn’t experience any oxidation with this foundation, either. As I’ve told practically anyone that’ll listen, this is my favorite IT Cosmetics foundation to date. And quite honestly, it’s the foundation I reach for nearly every day.

I’ve been using, and would highly recommend the Heavenly Skin™ Skin-Smoothing Complexion Brush #704 to apply. Don’t ask me how, but this innovative brush has skin smoothing properties built in. It’s super soft and when used with the Confidence in a Compact™ Foundation, optically blurs away imperfections. It’s pretty amazing, actually.

IT Cosmetics Confidence in a Compact™ ($38) and the Heavenly Skin™ Skin-Smoothing Complexion Brush ($48) are available at ULTA Beauty, QVC, Sephora and itcosmetics.com. If you’re in the market for a fantastic foundation, check this one out!


Disclosure: Press samples have been provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post; see Disclosure Policy for additional information.
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