Estée Lauder introduces new Pure Color Love; a collection of high-impact lipsticks in a kaleidoscope of vibrant shades and striking finishes. There are 30 Pure Color Love shades in four fabulous finishes, including Ultra-Mattes, Shimmer Pearls, Cooled Chromes and Edgy Cremes. Let’s take a look!

Estée Lauder is going bold with the Pure Color Love lipsticks. Some might be surprised to find edgy colors and finishes like Moon Rock, which is one of the Cooled Chromes. Since I’ve used many Estée Lauder lipsticks through the years, it’s nice to see an updated collection like this. No matter the formula, the wear is comfortable, the color is saturated…Estée Lauder is not messing with performance! The colors and finishes are meant to be mixed and matched to layer or create custom looks, like ombre lips.

I’ve broken down the collection into colors, by finish:

The Ultra Mattes: Bar Red, Blase Buff, Burning Love, Hot Streak, Juiced Up, Love Object, Naughty Nice, Proven Innocent, Raw Sugar, Rebel Glam, Rose Xcess, Shock & Awe (note: I did not receive Up Beet, which is also an Ultra Matte).

The Shimmer Pearls: Flash & Chill, Haute & Cold, Ripped Raisin, Sky High, Sly Wink

The Cooled Chromes: Moon Rock, Nova Noir, Pocket Venus

The Edge Cremes: Crazy Beautiful, Hi-Voltage, Hot Rumor, Naked City, Orchid Infinity, Pret-A-Party, Radical Chic, Strapless, Wild Poppy

And because neutral shades are always popular, I pulled out the most neutral Pure Color Love shades: Blase Buff, Proven Innocent, Raw Sugar, Naked City, Crazy Beautiful, Strapless.

In addition to the wide variety and something-for-everyone in the Pure Color Love collection, I like the feel and wear of the lipsticks. The formula includes three power oils, Pomegranate, Mango and Acai to help condition and soften lips, and there is a slight vanilla flavor. The shape of the lipstick bullet is something completely unique, too. The shape allows you to line and define lips; there is a learning curve. I also like the chic lucite case that shows the shade at the bottom.

The Estée Lauder Pure Color Love Lipstick Collection is available now at select Ulta beauty stores, and At $22 each, these lipsticks are in line with other brands’ recent lipstick launches. Did you see my unboxing video on Instagram stories? Follow me there for the latest news!


Disclosure:  Press samples have been provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post, which means a small commission is earned when you purchase through a link. This helps to support the Beauty411 site. See Disclosure Policy for additional information.
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