The House of Dior shows itself to be as relevant as ever. In celebrating the reimagined and new Miss Dior fragrance, the House of Dior is launching a viral charity initiative with its “Love Chain” viral campaign that calls on each and every one of us to answer this crucial question: “And you, what would you do for love?”

I love classic fragrances, so I was thrilled to find out that Miss Dior, the new Eau de Parfum, was being reintroduced. More sensual and modern than ever, the new Miss Dior has warm floral notes of Calabrian bergamot for an opening, a heart of Grasse Rose and Rosewood drydown. It’s a beautiful composition!

The Dior Love Chain viral campaign asks an essential and universal question across the globe: What would you be prepared to do for love? How far would you go? In my case, nothing is more precious to me than my family; I would go to the absolute limit to support or help them.


Participating in the #DIORLOVECHAIN is an act of charitable kindness. In the spirit of love, Natalie Portman and The House of Dior have partnered to donate $1 per post using the hashtag #DIORLOVECHAIN to the We Movement, a global network of participants supporting profound social change. Across the world, they support important social initiatives. This love chain will help their great work.


You can have fun, help charity and help build the Dior Love Chain by posting your answer to the question “And you, what would you do for love?” to your social media channels by tagging @Dior and using the #diorlovechain hashtag. And

And you? What would you do for love?


Disclosure:  Press samples have been provided by the brand/PR for editorial consideration, product testing and review. Affiliate links have been used in the post; see Disclosure Policy for additional information.

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