As the face of Maybelline, and her “other” day job as a supermodel, Gigi Hadid comes in contact with the best makeup on a daily basis. Now she adds her own signature to a large, newly released collection….the limited-edition Gigi Hadid x Maybelline Collection.

No one could argue that Gigi Hadid lives the life of a jetsetter; she’s definitely showing us that side in this large collection. The Gigi Hadid x Maybelline Collection is divided into two lifestyle groups: East Coast Glam, West Coast Glow, plus a Jetsetter all-in-one palette. I’ve been testing the products and overall, I’m impressed! I love the pink packaging, which gives all the products a modern look.

The Gigi Hadid x Maybelline East Coast Glam Collection includes:

Of the two looks, I love the neutral colors of East Coast Glam. The East Coast Glam Collection is inspired by New York City; super chic, with an edge. The Contour Palettes have a bit of fallout, although the blendability and color payoff was fine. The best products in this collection are the Tinted Primer, the Matte Lipsticks (gorgeous; pick up all three neutral shades) and the eyeliners, which are excellent. The Gel Eyeliner is perfect for a smoky eye; the Liquid Eyeliner does create the perfect winged-eye.


Gigi Hadid x Maybelline West Coast Glow Collection includes:

The West Coast Glow Collection is centered around a California-inspired sun-kissed glow, paired with a pop of color on the lips. It has a model-off-duty vibe, for sure. The West Coast Glow Eyeshadow Palettes are similar in look and performance to the City Mini Palettes (review). My favorite piece of this collection is the Gel Eyeliner in Nude. Adding that little touch to the inside corner of your eye area is like magic, although it is formulated to be used on the waterline, too. It used to be a recommendation that to brighten eyes you would apply a white liner to the waterline, but in my opinion, it never looks natural. This shade is the way to go! If you like a bold lip, then check out the Matte Lipsticks. They’re nicely pigmented, good wear time and worth the investment.


Finally, the Jetsetter Palette was born out of Gigi’s need to have an all-in-one travel kit. I think that’s something most of us can relate to. I love the convenience of having to pack just one palette that covers my entire look. This palette has four eyeshadows, a highlighter, two concealers (so that you can blend your own custom shade), blush, bronzer, two lip balms, a mini Colossal mascara and an eye brush. Hands down, the best product in this palette is the highlighter; it’s beautiful. I would buy that on it’s own!

The Gigi Hadid x Maybelline Collection is limited-edition, and there will be pieces that will sell out, due to the luxe look and great price-points. You can find this collection exclusively at ULTA.


Disclosure: A press sample has been provided by the brand/PR for editorial consideration, product testing and review. Affiliate links have been used in the post; see Disclosure Policy for additional information.


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