Maybelline New York is out with one of the most versatile products – new Dream Urban Cover Makeup. This new liquid makeup gives us the protection we want (SPF 50), in a full coverage, lightweight formula. Oh…and it’s under $15! Gotta love that!

There are many things that impressed me about the Dream Urban Cover Makeup, but to me, the shining star of this foundation is how lightweight and breatheable it feels on the skin, along with the natural finish. It’s understandable that comparisons will be made between this and IT Cosmetics It’s Your Skin But Better CC+ Cream; I am on record many times as a fan of that makeup.

The biggest difference that I found between the two liquid makeups is in the level of coverage. I find Dream Urban Cover Makeup to be more of a medium coverage, that is buildable to full coverage. If you need true full coverage, however, I would give the edge to IT Cosmetics. Dream Urban Cover Makeup feels slightly lighter on the skin, and that’s impressive given the SPF 50 protection in the formula.

Maybelline Dream Urban Cover Makeup comes in 16 shades, ranging from very light to very dark, so there should be a shade that works with your skin tone. I found the Natural Beige shade to be a good match for my NC25, medium-toned skin. This is a liquid makeup that’s easily worn across all groups; I like that the formula doesn’t settle into fine lines. I also didn’t detect any oxidation with all-day wear.

You can find Maybelline Dream Urban Cover Makeup (suggested retail $12.99) at ULTA, and in discount, drug and mass market retailers now. Will you be giving it a try?


Disclosure: Press samples were received for editorial consideration, product testing, photography and review. Affiliate links have been used in the post, which helps to support this site.
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