ILIA Beauty is a clean makeup brand, with roots in organic makeup, powered by skincare active ingredients. It’s just the kind of makeup that I love. I’ve recently had a chance to try a variety of ILIA Beauty products and am beyond impressed.

I’m pretty particular about the makeup I use on a daily basis. I like makeup that is grounded with skincare benefits, that offers excellent performance, and has luxe packaging. ILIA Beauty checks all the boxes. The products that I’ve been able to try have all made their way into my daily routine…that says a lot! Here are the standout products that I’m now obsessed with:

Before applying my foundation, I always start with a primer. The ILIA True Skin Radiant Priming Serum applies like skincare. What I love is that this primer is silicone and fragrance-free; that’s hard to find! Once applied, skin appears refined, smooth and radiant. This would make a good perfector even if you don’t follow with foundation.

ILIA True Skin Serum Foundation: This foundation has a weightless, silky feel to it, while delivering a light to medium coverage. The formula includes botanical actives like aloe leaf, rose hip, jojoba and marula oils, so it melts into skin for a genuinely luminous glow. I’ve literally used it every single day since receiving it. I’m a light-medium with neutral undertones, so the Salina shade is a perfect match. Love!

ILIA True Skin Serum Concealer is also silicone-free, with a lightweight, silky texture. I am using the “Yucca” shade, which is a good match for my skin. This concealer has vitamin C in it to help brighten (a big help for my dark circles!) and provides medium coverage. It’s blendable, and I haven’t had issues with creasing. A solid pick.

The eye products I tried include Limitless Lash Mascara and Clean Line Liquid Liner. I LOVE everything about the Limitless Lash Mascara; fabulous brush that separates and lifts lashes and excellent clump-free formula. This mascara lengthens, lifts and curls, so you definitely get a false eyelash look. I’d re-buy this mascara in a heartbeat. The Clean Line Liquid Liner has a flexible tip that glides over skin. You can use it to tightline or build it up for a bolder look. Although I don’t use liquid eyeliners that often anymore, I really liked how this one performed. Good wear time, no smudging or running.

ILIA Color Haze Multi-Matte Pigment is everything! One of my favorite products in the line, this is a cream color formula that easily blends into skin for a natural wash of color. When dried down it has a matte finish. If you like a multi-tasker, this pigment can be used on lips or cheeks. I tried the “Waking Up” shade, and it’s a beautiful warm pink-nude shade, that’s perfect for a no makeup makeup look.

If you’re looking for a glowy highlighter, you’ll want to check out the Illuminator. Versatile enough to use virtually anywhere on the face, the formula imparts a “dewy dumplings” glow. You’ll wonder how you ever lived without this!

You can tell a lot about a brand by the quality of their lipstick, and in the case of ILIA Beauty, I was not disappointed. The Color Block High Impact Lipstick is excellent. The color payoff is exceptional, there is good wear time and a comfortable, creamy feel on the lips. I tried two shades…Amberlight (the perfect pink nude) and Wild Rose (mauve). Both are gorgeous shades that I’ve reached for over and over again.

If you’d like to try out the ILIA Beauty line, I love the ILIA Discover Clean Makeup Set; it’s a nice way to try the basics or to pick up travel sizes of favorites. Find more information at, Sephora, Nordstrom and Space NK.

Disclosure:  Press samples were provided by the brand/PR for editorial consideration, product testing, photography and review. Affiliate links have been used in the post, which means a small commission is earned when you purchase through the site.



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